{"id":1273,"date":"2026-06-10T19:04:06","date_gmt":"2026-06-10T19:04:06","guid":{"rendered":"https:\/\/asianewscast.com\/2026\/06\/10\/japans-asics-to-spin-off-popular-onitsuka-tiger-sneaker-business\/"},"modified":"2026-06-10T19:04:06","modified_gmt":"2026-06-10T19:04:06","slug":"japans-asics-to-spin-off-popular-onitsuka-tiger-sneaker-business","status":"publish","type":"post","link":"https:\/\/www.asianewscast.com\/?p=1273","title":{"rendered":"Japan&#8217;s Asics to spin off popular Onitsuka Tiger sneaker business"},"content":{"rendered":"<div class=\"content\">\n<div class=\"layout layout--onecol\">\n<div class=\"layout__region layout__region--content\">\n<section data-title=\"Leaderboard  01 Article\" class=\"block block-ad-entity block-ad-displayleaderboard-01-article clearfix\">\n<div class=\"block-title\">Advertisement<\/div>\n<div id=\"ad-entity-qRTVgjmbBcg\" class=\"ad-entity-container not-initialized\" data-ad-entity=\"lb01_mobile\" data-ad-entity-type=\"Adobe_Ad_Entity\" 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data-ad-entity-targeting=\"{&quot;entitytype&quot;:&quot;node\/article&quot;,&quot;entitylabel&quot;:&quot;Japanu0027s Asics to spin off popular Onitsuka Tiger sneaker business&quot;,&quot;entityuuid&quot;:&quot;af402acb-9481-4cde-8ffc-22365f4a8ac7&quot;}\">\n<\/div>\n<\/section><\/div>\n<\/p><\/div>\n<div class=\"layout layout--onecol\">\n<div class=\"layout__region layout__region--content\">\n<section data-title=\"Content Details\" class=\"block block-mc-content-detail block-content-details clearfix article-detail-title-block\">\n<div data-title=\"Content Details\" class=\"content-detail block block-mc-content-detail block-content-details clearfix article-detail-title-block\">\n<p class=\"content-detail__category\">\n<a class=\"link\" href=\"\/east-asia\"><br \/>\n      East Asia<br \/>\n  <\/a>\n    <\/p>\n<h1 class=\"h1 h1--page-title\">\n      Japan&#8217;s Asics to spin off popular Onitsuka Tiger sneaker business<br \/>\n  <\/h1>\n<div class=\"content-detail__description\">\n<p>The move is aimed at speeding up decision-making and boosting the brand&#8217;s global competitiveness, says Asics.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<\/p><\/div>\n<div class=\"layout layout--twocol-section layout--twocol-section--75-25\">\n<div class=\"layout__region layout__region--first\">\n<section data-title=\"Hero Emphasis\" class=\"block detail-hero-media block-mc-hero-emphasis block-hero-emphasis clearfix\">\n<figure data-title=\"Hero Emphasis\" class=\"figure block detail-hero-media block-mc-hero-emphasis block-hero-emphasis clearfix\" data-img-id=\"\">\n<p>      <img decoding=\"async\" class=\"image\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--IVgpBP14--\/c_crop,h_449,w_799,x_1,y_12\/c_fill,g_auto,h_468,w_830\/fl_relative,g_south_east,l_mediacorp:cna:watermark:2024-04:reuters_1,w_0.1\/f_auto,q_auto\/v1\/one-cms\/core\/2026-06-10T022743Z_1_LYNXMPEM5904H_RTROPTP_3_ASICS-ONITSUKATIGER.JPG?itok=skRdihb3\" alt=\"Japan&apos;s Asics to spin off popular Onitsuka Tiger sneaker business\" title=\"Japan&apos;s Asics to spin off popular Onitsuka Tiger sneaker business\"><figcaption class=\"figure__caption\">\n<p>Onitsuka Tiger&#8217;s Mexico 66 models are displayed at the company&#8217;s flagship store in Tokyo, Japan on Dec 2, 2024. (File photo: Reuters\/Kim Kyung-Hoon)<\/p>\n<\/figcaption><\/figure>\n<\/section><\/div>\n<div class=\"layout__region layout__region--second\">\n<section data-title=\"Content share and bookmark\" class=\"block block-mc-content-share-bookmark block-content-share-bookmark clearfix\">\n<div data-title=\"Content share and bookmark\" class=\"article-publish article-publish-- block block-mc-content-share-bookmark block-content-share-bookmark clearfix\">\n        10 Jun 2026 08:32AM<br \/>\n                        <span>(Updated: 10 Jun 2026 08:39PM)<\/span>\n            <\/div>\n<div class=\"js-popup-content\">\n<div class=\"bookmark-share\">\n<div class=\"bookmark-share-icon\">\n<a class=\"link bookmark-link\" data-uuid=\"af402acb-9481-4cde-8ffc-22365f4a8ac7\" data-nid=\"6172566\" href=\";\"><\/p>\n<p>  <span class=\"link__text visually-hidden\"><br \/>\n    Bookmark<br \/>\n  <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link bookmark-link-anonymous hidden\" 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class=\"mc-fast-button__button-wrapper\">\n<div class=\"fast-button__wrapper hidden\">\n<div class=\"fast-button__tooltip-fast-home-button\">\n<div class=\"fast-tooltip hidden\">\n<div class=\"fast-tooltip__body\">\n<div class=\"fast-tooltip__label\">\n              <span><br \/>\n           Get bite-sized news via a new<br \/>cards interface. Give it a try.<br \/>\n        <\/span>\n    <\/div>\n<div class=\"fast-tooltip__close-button\" role=\"button\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"fast-button__tooltip-fast-back-button\">\n<div class=\"fast-tooltip hidden\">\n<div class=\"fast-tooltip__body\">\n<div class=\"fast-tooltip__label\">\n              <span class=\"fast-tooltip__non-touch\"> Click here to return to FAST <\/span><br \/>\n        <span class=\"fast-tooltip__touch\"> Tap here to return to FAST <\/span>\n    <\/div>\n<div class=\"fast-tooltip__close-button\" role=\"button\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <a title=\"FAST\" href=\"https:\/\/www.channelnewsasia.com\/fast\/6172566\" class=\"fast-button\"><br \/>\n               FAST <\/p>\n<p>    <\/a>\n  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/section>\n<section data-title=\"Content\" class=\"block block-layout-builder block-field-blocknodearticlefield-content clearfix\">\n<div>\n<div class=\"content-wrapper\">\n<div class=\"text\">\n<div class=\"text-long\">\n<p>TOKYO: Japan&#8217;s Asics on Wednesday (Jun 10) said it will spin off its high-end Onitsuka Tiger business to<span> speed up decision-making at a brand that has been a key profit driver thanks to a tourism boom and a surge in demand for its retro-inspired sports shoes.<\/span><\/p>\n<p><span>Under the plan, the nearly 80-year-old Onitsuka Tiger business will be transferred to OT Group, a wholly owned subsidiary, via a company split that will be effective on Jan 1. There are no plans to take the OT Group public, Asics CEO Yasuhito Hirota said at a press conference.<\/span><\/p>\n<p>Soaring sales at Onitsuka Tiger have led to four straight years of record profit for Asics. Shares in the company, which competes with the likes of Nike, Adidas and Puma, have jumped roughly sevenfold over the past five years, giving it a market value of about US$20 billion.<\/p>\n<p>&#8220;As organisations grow too large, decision-making often slows as approvals become more layered and time-consuming,&#8221; said Tatsunori Kawai, chief strategist at Mitsubishi UFJ ESmart Securities. &#8220;So a spin-off is an ideal move for such fast-growing companies.<\/p>\n<div class=\"in-article-games trimmed-content\">\n<div class=\"game-list-header\">CNA Games<\/div>\n<div class=\"game-list\">\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/guess-word\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Guess Word\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--9rksCQgs--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_wordrow_-_light_mode.png?itok=y_y6Lkrj\" alt=\"Guess Word\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Guess Word<\/div>\n<div class=\"game-abt\">Crack the word, one row at a time<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/buzzword\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Buzzword\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--rNELTwDG--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_buzzword_-_light_mode.png?itok=gjNCaVEc\" alt=\"Buzzword\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Buzzword<\/div>\n<div class=\"game-abt\">Create words using the given letters<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/mini-sudoku\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Mini Sudoku\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--cDNZgbXf--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_mini_sudoku_-_light_mode.png?itok=XJMtZA-S\" alt=\"Mini Sudoku\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Mini Sudoku<\/div>\n<div class=\"game-abt\">Tiny puzzle, mighty brain teaser<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/mini-crossword\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Mini Crossword\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--vQydxQJa--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_mini_crossword_-_light_mode.png?itok=xnGbWUBS\" alt=\"Mini Crossword\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Mini Crossword<\/div>\n<div class=\"game-abt\">Small grid, big challenge<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/word-search\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Word Search\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--lVhq9IJO--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_word_search_-_light_mode.png?itok=J7DBf8e2\" alt=\"Word Search\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Word Search<\/div>\n<div class=\"game-abt\">Spot as many words as you can<\/div>\n<\/p><\/div>\n<p>        <\/a>\n          <\/div>\n<div class=\"in-article-games__full-story-wrapper\">\n<div class=\"in-article-games__full-story-button-wrapper\">\n<a class=\"in-article-games__full-story-button\" href=\";\"><br \/>\n      Show More<br \/>\n  <\/a>\n      <\/div>\n<\/p><\/div>\n<div class=\"in-article-games__full-story-button-wrapper\">\n<a class=\"in-article-games__full-story-less-button\" href=\";\"><br \/>\n      Show Less<br \/>\n  <\/a>\n    <\/div>\n<\/p><\/div>\n<p>Ryoji Shoda, who was named CEO of the newly created OT Group, said the brand&#8217;s withdrawal from the US in 2023 was due in part to a conflict in terms of approach between the management of Asics America and Onitsuka Tiger.<\/p>\n<p>&#8220;There was a lot of difficulty in reaching a consensus over how we looked at fashion and sport,&#8221; he said. &#8220;In that sense, by splitting off the company we can manage various issues from headquarters in Japan, and we can start (in the US) again.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content-wrapper\">\n<div class=\"referenced-card\">\n<h4 class=\"h4 h4--related-block\">\n<div>Related:<\/div>\n<\/h4>\n<div>\n<div>\n<div class=\"media-object\">\n<div class=\"media-object__figure\">\n  <a class=\"link\" href=\"\/business\/onitsuka-tiger-story-origins-fun-facts-6173661\"><br \/>\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--O82bCK_K--\/c_crop,h_1406,w_2499,x_1,y_0\/c_fill,g_auto,h_98,w_175\/fl_relative,g_south_east,l_mediacorp:cna:watermark:2021-08:cna,w_0.1\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2026\/02\/06\/onitsuka_tiger_shoes_credit_joyee_koo.jpg?itok=rQgidEc_\" alt=\"\"><br \/>\n                <\/a>\n    <\/div>\n<div class=\"media-object__content\">\n<div class=\"media-object__body\">\n<div class=\"list-object\">\n<h6 class=\"h6 list-object__heading\">\n<a class=\"h6__link list-object__heading-link\" href=\"\/business\/onitsuka-tiger-story-origins-fun-facts-6173661\"><br \/>\n      <span>The Onitsuka Tiger story: From an octopus-inspired sole to a Nike link<\/span><br \/>\n  <\/a><br \/>\n  <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"content-wrapper\">\n<div class=\"text\">\n<div class=\"text-long\">\n<p>Shoda said Onitsuka Tiger would open a flagship store in Los Angeles in February. In Japan, the brand will also open what would be its biggest flagship store in Tokyo&#8217;s busy Shinjuku district on Jul 10, followed by another one in Nagoya, in central Japan, in August. Flagship stores are also planned in Shanghai, Milan and Seoul by September.<\/p>\n<p>Onitsuka Tiger, which appointed Momo from K-pop idol group TWICE as its brand ambassador in 2022, has enjoyed surging popularity in recent years, aided by a revival of retro-inspired trainers. Its yellow-and-black Tai-chi sneakers were also worn by actress Uma Thurman in Quentin Tarantino&#8217;s hit 2003 movie &#8220;Kill Bill&#8221;.<\/p>\n<p>In 2025, sales of the brand jumped 43 per cent from a year earlier to 136.5 billion yen (US$851 million), buoyed by strong demand in Europe, inbound tourism to Japan and a weaker yen.<\/p>\n<p>Brazilian Ana Lebl, 18, was among scores of duty-free shoppers who bought a pair of the brand&#8217;s yellow Mexico 66 SD trainers, which feature a black stripe pattern, last week at an Onitsuka Tiger store in Tokyo.<\/p>\n<p>&#8220;I\u2019ve always seen them online and they&#8217;re so fun,&#8221; she said, adding that shopping at Onitsuka Tiger was high on her bucket list for her Japan visit. &#8220;Even before my trip, some of my friends asked me if I was going to the store and told me about the shoes they got.&#8221;<\/p>\n<p>The Onitsuka Tiger business posted a profit margin of nearly 38 per cent last year, the highest among Asics\u2019 five core categories.<\/p>\n<p>In February, the Japanese maker of athletic and lifestyle footwear and apparel forecast another year of record profit this year.<\/p>\n<p>Known for its minimalistic designs, Onitsuka Tiger traces its roots to Asics\u2019 predecessor, founded in 1949 by Kihachiro Onitsuka, who sought to make sports shoes out of a belief that nurturing healthy young people was essential to rebuilding Japan after World War II.<\/p>\n<p>Onitsuka developed his first pair of basketball shoes and named the brand \u201cTiger\u201d, inspired by the strength and agility of what he saw as Asia\u2019s most powerful animal.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n<section data-title=\"Source\" class=\"block block-layout-builder block-field-blocknodearticlefield-source clearfix\">\n<div class=\"source__block\">\n<div class=\"source source--with-label\">\n    Source: Reuters\/dc\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section data-title=\"Categories\" class=\"block 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Onitsuka Tiger&#8217;s Mexico 66 models are displayed at the company&#8217;s flagship store in Tokyo, Japan on Dec 2, 2024. (File photo: Reuters\/Kim Kyung-Hoon) 10 Jun 2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Japan&#039;s Asics to spin off popular Onitsuka Tiger sneaker business - Asia Newscast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asianewscast.com\/?p=1273\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japan&#039;s Asics to spin off popular Onitsuka Tiger sneaker business - Asia Newscast\" \/>\n<meta property=\"og:description\" content=\"Advertisement East Asia Japan&#8217;s Asics to spin off popular Onitsuka Tiger sneaker business The move is aimed at speeding up decision-making and boosting the brand&#8217;s global competitiveness, says Asics. Onitsuka Tiger&#8217;s Mexico 66 models are displayed at the company&#8217;s flagship store in Tokyo, Japan on Dec 2, 2024. 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Onitsuka Tiger&#8217;s Mexico 66 models are displayed at the company&#8217;s flagship store in Tokyo, Japan on Dec 2, 2024. 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