{"id":731,"date":"2026-05-27T03:32:48","date_gmt":"2026-05-27T03:32:48","guid":{"rendered":"https:\/\/asianewscast.com\/2026\/05\/27\/starbucks-sees-sharp-drop-in-korean-sales-after-tank-day-marketing-backlash\/"},"modified":"2026-05-27T03:32:48","modified_gmt":"2026-05-27T03:32:48","slug":"starbucks-sees-sharp-drop-in-korean-sales-after-tank-day-marketing-backlash","status":"publish","type":"post","link":"https:\/\/www.asianewscast.com\/?p=731","title":{"rendered":"Starbucks sees sharp drop in Korean sales after &#8216;Tank Day&#8217; marketing backlash"},"content":{"rendered":"<div class=\"content\">\n<div class=\"layout layout--onecol\">\n<div class=\"layout__region layout__region--content\">\n<section data-title=\"Leaderboard  01 Article\" class=\"block block-ad-entity block-ad-displayleaderboard-01-article clearfix\">\n<div class=\"block-title\">Advertisement<\/div>\n<div id=\"ad-entity-1MTXC1IyUlY\" class=\"ad-entity-container not-initialized\" data-ad-entity=\"lb01_mobile\" data-ad-entity-type=\"Adobe_Ad_Entity\" data-ad-entity-view=\"mc_adobe_advertisement_provider_default\" data-ad-entity-variant=\"[&quot;small&quot;]\" data-ad-entity-targeting=\"{&quot;entitytype&quot;:&quot;node\/article&quot;,&quot;entitylabel&quot;:&quot;Starbucks sees sharp drop in Korean sales after u0027Tank Dayu0027 marketing backlash&quot;,&quot;entityuuid&quot;:&quot;58b064e0-c261-462d-b3d6-dec9b00bc2a1&quot;}\">\n<\/div>\n<div id=\"ad-entity-6GvB9rV8VUY\" class=\"ad-entity-container not-initialized\" data-ad-entity=\"lb01_tablet\" data-ad-entity-type=\"Adobe_Ad_Entity\" data-ad-entity-view=\"mc_adobe_advertisement_provider_default\" data-ad-entity-variant=\"[&quot;medium&quot;,&quot;mobile-ios&quot;]\" data-ad-entity-targeting=\"{&quot;entitytype&quot;:&quot;node\/article&quot;,&quot;entitylabel&quot;:&quot;Starbucks sees sharp drop in Korean sales after u0027Tank Dayu0027 marketing backlash&quot;,&quot;entityuuid&quot;:&quot;58b064e0-c261-462d-b3d6-dec9b00bc2a1&quot;}\">\n<\/div>\n<div id=\"ad-entity-JuO-m2QiEG8\" class=\"ad-entity-container not-initialized\" data-ad-entity=\"lb01_desktop\" data-ad-entity-type=\"Adobe_Ad_Entity\" data-ad-entity-view=\"mc_adobe_advertisement_provider_default\" data-ad-entity-variant=\"[&quot;large&quot;]\" data-ad-entity-targeting=\"{&quot;entitytype&quot;:&quot;node\/article&quot;,&quot;entitylabel&quot;:&quot;Starbucks sees sharp drop in Korean sales after u0027Tank Dayu0027 marketing backlash&quot;,&quot;entityuuid&quot;:&quot;58b064e0-c261-462d-b3d6-dec9b00bc2a1&quot;}\">\n<\/div>\n<div id=\"ad-entity-KrIVVAbYxlo\" class=\"ad-entity-container not-initialized\" data-ad-entity=\"lb01_mobile_android\" data-ad-entity-type=\"Adobe_Ad_Entity\" data-ad-entity-view=\"mc_adobe_advertisement_provider_default\" data-ad-entity-variant=\"[&quot;mobile-android&quot;]\" data-ad-entity-targeting=\"{&quot;entitytype&quot;:&quot;node\/article&quot;,&quot;entitylabel&quot;:&quot;Starbucks sees sharp drop in Korean sales after u0027Tank Dayu0027 marketing backlash&quot;,&quot;entityuuid&quot;:&quot;58b064e0-c261-462d-b3d6-dec9b00bc2a1&quot;}\">\n<\/div>\n<div id=\"ad-entity-gOSN1aIEtIw\" class=\"ad-entity-container not-initialized\" data-ad-entity=\"lb01_tablet_android\" data-ad-entity-type=\"Adobe_Ad_Entity\" data-ad-entity-view=\"mc_adobe_advertisement_provider_default\" data-ad-entity-variant=\"[&quot;tablet-android&quot;]\" data-ad-entity-targeting=\"{&quot;entitytype&quot;:&quot;node\/article&quot;,&quot;entitylabel&quot;:&quot;Starbucks sees sharp drop in Korean sales after u0027Tank Dayu0027 marketing backlash&quot;,&quot;entityuuid&quot;:&quot;58b064e0-c261-462d-b3d6-dec9b00bc2a1&quot;}\">\n<\/div>\n<div id=\"ad-entity-rhng6WNiK2c\" class=\"ad-entity-container not-initialized\" data-ad-entity=\"lb01_tablet_ios\" data-ad-entity-type=\"Adobe_Ad_Entity\" data-ad-entity-view=\"mc_adobe_advertisement_provider_default\" data-ad-entity-variant=\"[&quot;tablet-ios&quot;]\" data-ad-entity-targeting=\"{&quot;entitytype&quot;:&quot;node\/article&quot;,&quot;entitylabel&quot;:&quot;Starbucks sees sharp drop in Korean sales after u0027Tank Dayu0027 marketing backlash&quot;,&quot;entityuuid&quot;:&quot;58b064e0-c261-462d-b3d6-dec9b00bc2a1&quot;}\">\n<\/div>\n<\/section><\/div>\n<\/p><\/div>\n<div class=\"layout layout--onecol\">\n<div class=\"layout__region layout__region--content\">\n<section data-title=\"Content Details\" class=\"block block-mc-content-detail block-content-details clearfix article-detail-title-block\">\n<div data-title=\"Content Details\" class=\"content-detail block block-mc-content-detail block-content-details clearfix article-detail-title-block\">\n<p class=\"content-detail__category\">\n<a class=\"link\" href=\"\/east-asia\"><br \/>\n      East Asia<br \/>\n  <\/a>\n    <\/p>\n<h1 class=\"h1 h1--page-title\">\n      Starbucks sees sharp drop in Korean sales after &#8216;Tank Day&#8217; marketing backlash<br \/>\n  <\/h1>\n<div class=\"content-detail__description\">\n<p>The chairman of Shinsegae Group, the operator of Starbucks Korea, asked people not to take out any anger on their employees and frontline staff.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section><\/div>\n<\/p><\/div>\n<div class=\"layout layout--twocol-section layout--twocol-section--75-25\">\n<div class=\"layout__region layout__region--first\">\n<section data-title=\"Hero Emphasis\" class=\"block detail-hero-media block-mc-hero-emphasis block-hero-emphasis clearfix\">\n<figure data-title=\"Hero Emphasis\" class=\"figure block detail-hero-media block-mc-hero-emphasis block-hero-emphasis clearfix\" data-img-id=\"\">\n<p>      <img decoding=\"async\" class=\"image\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--hLHueEN7--\/c_crop,h_449,w_799,x_1,y_40\/c_fill,g_auto,h_468,w_830\/fl_relative,g_south_east,l_mediacorp:cna:watermark:2024-04:reuters_1,w_0.1\/f_auto,q_auto\/v1\/one-cms\/core\/2026-05-26T004426Z_1_LYNXMPEM4P024_RTROPTP_3_SHINSEGAE-STARBUCKS.JPG?itok=LIsw9fWV\" alt=\"Starbucks sees sharp drop in Korean sales after &apos;Tank Day&apos; marketing backlash\" title=\"Starbucks sees sharp drop in Korean sales after &apos;Tank Day&apos; marketing backlash\"><figcaption class=\"figure__caption\">\n<p>Shattered Starbucks tumblers and mugs lie scattered during a protest against Starbucks&#8217; &#8220;Tank Day&#8221; campaign, which was launched on the same day as the anniversary of the May 18 Gwangju uprising, when the then military government sent in troops and tanks to suppress mass rallies for democracy, in Gwangju, South Korea on May 21, 2026.  (Photo: Reuters\/Yonhap)<\/p>\n<\/figcaption><\/figure>\n<\/section><\/div>\n<div class=\"layout__region layout__region--second\">\n<section data-title=\"Content share and bookmark\" class=\"block block-mc-content-share-bookmark block-content-share-bookmark clearfix\">\n<div data-title=\"Content share and bookmark\" class=\"article-publish article-publish-- block block-mc-content-share-bookmark block-content-share-bookmark clearfix\">\n        26 May 2026 12:30PM<br \/>\n                        <span>(Updated: 26 May 2026 12:37PM)<\/span>\n            <\/div>\n<div class=\"js-popup-content\">\n<div class=\"bookmark-share\">\n<div class=\"bookmark-share-icon\">\n<a class=\"link bookmark-link\" data-uuid=\"58b064e0-c261-462d-b3d6-dec9b00bc2a1\" data-nid=\"6141736\" href=\";\"><\/p>\n<p>  <span class=\"link__text visually-hidden\"><br \/>\n    Bookmark<br \/>\n  <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link bookmark-link-anonymous hidden\" href=\"\/profile\/sso\/login?redirect_url=\/east-asia\/south-korea-starbucks-tank-day-marketing-backlash-6141736&amp;bookmark=58b064e0-c261-462d-b3d6-dec9b00bc2a1\"><\/p>\n<p>  <span class=\"link__text visually-hidden\"><br \/>\n    Bookmark<br \/>\n  <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link trigger-popup trigger-popup--share\" data-link_absolute=\"https:\/\/www.channelnewsasia.com\/east-asia\/south-korea-starbucks-tank-day-marketing-backlash-6141736?cid=internal_sharetool_web_27052026_cna\" data-category=\"East Asia\" data-category_url=\"\/east-asia\" data-heading=\"Starbucks sees sharp drop in Korean sales after &apos;Tank Day&apos; marketing backlash\" data-link=\"\/east-asia\/south-korea-starbucks-tank-day-marketing-backlash-6141736\" href=\";\"><\/p>\n<p>  <span class=\"link__text visually-hidden\"><br \/>\n    Share<br \/>\n  <\/span><br \/>\n  <\/a>\n  <\/div>\n<div class=\"a2a-share-link a2a_kit\" data-a2a-url=\"https:\/\/www.channelnewsasia.com\/east-asia\/south-korea-starbucks-tank-day-marketing-backlash-6141736?cid=internal_sharetool_web_27052026_cna\" data-a2a-title=\"Starbucks sees sharp drop in Korean sales after &apos;Tank Day&apos; marketing backlash\">\n<a class=\"link a2a_button_whatsapp\" target=\"_blank\" rel=\"nofollow noopener\" href=\"\/#whatsapp\"><\/p>\n<p>      <span class=\"link__text a2a_label\"><br \/>\n        WhatsApp<br \/>\n      <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link a2a_button_telegram\" target=\"_blank\" rel=\"nofollow noopener\" href=\"\/#telegram\"><\/p>\n<p>      <span class=\"link__text a2a_label\"><br \/>\n        Telegram<br \/>\n      <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link a2a_button_facebook\" target=\"_blank\" rel=\"nofollow noopener\" href=\"\/#facebook\"><\/p>\n<p>      <span class=\"link__text a2a_label\"><br \/>\n        Facebook<br \/>\n      <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link a2a_button_twitter\" target=\"_blank\" rel=\"nofollow noopener\" href=\"\/#twitter\"><\/p>\n<p>      <span class=\"link__text a2a_label\"><br \/>\n        Twitter<br \/>\n      <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link a2a_button_email\" target=\"_blank\" rel=\"nofollow noopener\" href=\"\/#email\"><\/p>\n<p>      <span class=\"link__text a2a_label\"><br \/>\n        Email<br \/>\n      <\/span><br \/>\n  <\/a><br \/>\n<a class=\"link a2a_button_linkedin\" target=\"_blank\" rel=\"nofollow noopener\" href=\"\/#linkedin\"><\/p>\n<p>      <span class=\"link__text a2a_label\"><br \/>\n        LinkedIn<br \/>\n      <\/span><br \/>\n  <\/a>\n  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"google-preferred__button-wrapper hidden\">\n<button class=\"button button--google-preferred\" aria-label=\"button\"><\/p>\n<p>  <span class=\"link__text\">Set CNA as your preferred source on Google<\/span><br \/>\n  <\/button><\/p>\n<div class=\"google-preferred__information-wrapper\"><\/div>\n<div class=\"google-preferred__tooltip-wrapper hidden\">\n<div class=\"google-preferred__tooltip-body\">\n      Add CNA as a trusted source to help Google better understand and surface our content in search results.\n    <\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"views-element-container\">\n<div class=\"js-view-dom-id-9d25f535ebcacbdc8d253ccb44759195f3e56fe290ed199a139f80da6f6bb069\">\n<div class=\"sponsors\">\n    <\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n<\/p><\/div>\n<div class=\"layout layout--twocol-section layout--twocol-section--75-25\">\n<div class=\"layout__region layout__region--first\">\n<section data-title=\"Mediacorp Fast Button\" class=\"block block-mc-shorts block-mc-fast-button clearfix\">\n<section class=\"block block- clearfix\">\n<div class=\"mc-fast-button hidden block block- clearfix\">\n<div class=\"mc-fast-button__body\">\n<div class=\"mc-fast-button__text\">\n                    Read a summary of this article on FAST.\n                <\/div>\n<div class=\"mc-fast-button__button-wrapper\">\n<div class=\"fast-button__wrapper hidden\">\n<div class=\"fast-button__tooltip-fast-home-button\">\n<div class=\"fast-tooltip hidden\">\n<div class=\"fast-tooltip__body\">\n<div class=\"fast-tooltip__label\">\n              <span><br \/>\n           Get bite-sized news via a new<br \/>cards interface. Give it a try.<br \/>\n        <\/span>\n    <\/div>\n<div class=\"fast-tooltip__close-button\" role=\"button\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"fast-button__tooltip-fast-back-button\">\n<div class=\"fast-tooltip hidden\">\n<div class=\"fast-tooltip__body\">\n<div class=\"fast-tooltip__label\">\n              <span class=\"fast-tooltip__non-touch\"> Click here to return to FAST <\/span><br \/>\n        <span class=\"fast-tooltip__touch\"> Tap here to return to FAST <\/span>\n    <\/div>\n<div class=\"fast-tooltip__close-button\" role=\"button\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <a title=\"FAST\" href=\"https:\/\/www.channelnewsasia.com\/fast\/6141736\" class=\"fast-button\"><br \/>\n               FAST <\/p>\n<p>    <\/a>\n  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/section>\n<section data-title=\"Content\" class=\"block block-layout-builder block-field-blocknodearticlefield-content clearfix\">\n<div>\n<div class=\"content-wrapper\">\n<div class=\"text\">\n<div class=\"text-long\">\n<p>SEOUL: Starbucks Korea has suffered a &#8220;very significant&#8221; drop in sales after a <a href=\"https:\/\/www.channelnewsasia.com\/east-asia\/starbucks-korea-ceo-tank-day-gwangju-6129621\">marketing campaign<\/a> that evoked a brutal 1980 military crackdown on pro-democracy protesters triggered a public outcry, an official from the operator Shinsegae Group said on Tuesday (May 26).<\/p>\n<p>The retailer, whose subsidiary E-Mart owns the coffee chain in South Korea, has faced mounting criticism over its &#8220;Tank Day&#8221; tumbler marketing campaign launched on the anniversary of the May 18 Gwangju Uprising, when the military government deployed troops and tanks to suppress pro-democracy demonstrations.<\/p>\n<p>In a press conference on Tuesday, Shinsegae Group chairman Chung Yong-jin made a public apology and asked people not to take out any anger on Starbucks Korea employees and frontline staff.<\/p>\n<p>&#8220;I take it very seriously that Starbucks Korea&#8217;s inappropriate marketing hurt and angered many people,&#8221; Chung said. &#8220;I will take all responsibility for the incident.&#8221;<\/p>\n<div class=\"in-article-games trimmed-content\">\n<div class=\"game-list-header\">CNA Games<\/div>\n<div class=\"game-list\">\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/guess-word\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Guess Word\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--9rksCQgs--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_wordrow_-_light_mode.png?itok=y_y6Lkrj\" alt=\"Guess Word\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Guess Word<\/div>\n<div class=\"game-abt\">Crack the word, one row at a time<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/buzzword\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Buzzword\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--rNELTwDG--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_buzzword_-_light_mode.png?itok=gjNCaVEc\" alt=\"Buzzword\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Buzzword<\/div>\n<div class=\"game-abt\">Create words using the given letters<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/mini-sudoku\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Mini Sudoku\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--cDNZgbXf--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_mini_sudoku_-_light_mode.png?itok=XJMtZA-S\" alt=\"Mini Sudoku\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Mini Sudoku<\/div>\n<div class=\"game-abt\">Tiny puzzle, mighty brain teaser<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/mini-crossword\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Mini Crossword\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--vQydxQJa--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_mini_crossword_-_light_mode.png?itok=xnGbWUBS\" alt=\"Mini Crossword\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Mini Crossword<\/div>\n<div class=\"game-abt\">Small grid, big challenge<\/div>\n<\/p><\/div>\n<p>        <\/a><br \/>\n              <a class=\"game-tile\" href=\"https:\/\/www.channelnewsasia.com\/games\/word-search\"><\/p>\n<div class=\"game-img\">\n            <img decoding=\"async\" title=\"Word Search\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--lVhq9IJO--\/c_fill,g_auto,h_100,w_100\/f_auto,q_auto\/v1\/mediacorp\/cna\/image\/2025\/12\/03\/game_icon_-_word_search_-_light_mode.png?itok=J7DBf8e2\" alt=\"Word Search\">\n          <\/div>\n<div class=\"game-desc\">\n<div class=\"game-title\">Word Search<\/div>\n<div class=\"game-abt\">Spot as many words as you can<\/div>\n<\/p><\/div>\n<p>        <\/a>\n          <\/div>\n<div class=\"in-article-games__full-story-wrapper\">\n<div class=\"in-article-games__full-story-button-wrapper\">\n<a class=\"in-article-games__full-story-button\" href=\";\"><br \/>\n      Show More<br \/>\n  <\/a>\n      <\/div>\n<\/p><\/div>\n<div class=\"in-article-games__full-story-button-wrapper\">\n<a class=\"in-article-games__full-story-less-button\" href=\";\"><br \/>\n      Show Less<br \/>\n  <\/a>\n    <\/div>\n<\/p><\/div>\n<p>Hundreds of people are estimated to have died \u2060or gone missing when the military dictatorship of Chun Doo-hwan cracked down on the protests in Gwangju. Many details remain \u200bunconfirmed, including who gave the order to open fire.<\/p>\n<p>Shares in Shinsegae fell as much as 2.8 per cent in morning trade before reversing course to rise 1.7 per cent as of 0116 GMT, while E-Mart shares gained 2.3 per cent, compared with a 3.2 per cent rise in the benchmark KOSPI.<\/p>\n<p>A Shinsegae official said sales had fallen sharply since the marketing controversy and an internal investigation was focused on whether there had been any premeditation or intentional wrongdoing by management or employees.<\/p>\n<p>&#8220;While sales are not our main concern at the moment, we have seen a very significant drop,&#8221; said the official.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content-wrapper\">\n<section class=\"block block- block--view-mode-default clearfix\">\n<figure class=\"figure block block- block--view-mode-default clearfix\" data-img-id=\"\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--gRc8Xk9B--\/c_crop,h_562,w_1000,x_0,y_35\/c_fill,g_auto,h_468,w_830\/fl_relative,g_south_east,l_one-cms:core:watermark:ap_data-1,w_0.1\/f_auto,q_auto\/v1\/one-cms\/core\/South_Korea_Starbucks_94761.jpg?itok=rJIn7Idh\" alt=\"\"><figcaption class=\"figure__caption\">\n      Chung Yong-jin, chairman of Shinsegae Group, bows to apologise in Seoul, South Korea on May 26, 2026. (Photo: AP\/Lee Jin-man)<br \/>\n    <\/figcaption><\/figure>\n<\/section>\n<\/div>\n<div class=\"content-wrapper\">\n<div class=\"text\">\n<div class=\"text-long\">\n<h2>&#8220;SERIOUS FLAWS&#8221; EXPOSED<\/h2>\n<p>Starbucks Korea&#8217;s e-commerce team organised the campaign and received final approval from team leaders and executives, the official said.<\/p>\n<p>The investigation had not been able to conclude whether there was intentional wrongdoing, but the incident exposed serious flaws in Starbucks Korea&#8217;s risk management framework, the company said.<\/p>\n<p>The e-commerce team had been overly focused on sales amid a large volume of weekly promotional events, leading staff to approve the campaign without proper review or legal scrutiny, it said.<\/p>\n<p>Starbucks global headquarters in the United States was aware of the gravity of the situation and had been receiving updates on the investigation and the company&#8217;s response, it added.<\/p>\n<p>Shinsegae fired the head of Starbucks Korea last week after apologising over the campaign. Starbucks Global also apologised and said an investigation had begun.<\/p>\n<p>Starbucks is the leading \u200bfood and beverage chain in South Korea in terms of the estimated number of customers in the six months to February, according to data firm WISEAPP.<\/p>\n<p>Shinsegae operates Starbucks Korea through SCK Company, which is 67.5 per cent owned by E-Mart and 32.5 per cent by Singapore\u2019s sovereign wealth fund GIC, according to a company filing.<\/p>\n<p>Chung&#8217;s apology &#8220;seemed sincere&#8221; and Shinsegae&#8217;s internal probe appeared to have been &#8220;wrapped up well&#8221;, a spokesperson for South Korea&#8217;s ruling Democratic Party was reported as saying by the Yonhap news agency. The spokesperson added the party would seek to ensure such campaigns did not happen again.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"content-wrapper\">\n<div class=\"referenced-card\">\n<h4 class=\"h4 h4--related-block\">\n<div>Related:<\/div>\n<\/h4>\n<div>\n<div>\n<div class=\"media-object\">\n<div class=\"media-object__figure\">\n  <a class=\"link\" href=\"\/east-asia\/starbucks-tank-day-vouchers-south-korea-6135956\"><br \/>\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--NE4A7xks--\/c_crop,h_450,w_800,x_0,y_25\/c_fill,g_auto,h_98,w_175\/fl_relative,g_south_east,l_mediacorp:cna:watermark:2024-04:reuters_1,w_0.1\/f_auto,q_auto\/v1\/one-cms\/core\/2026-05-19T075815Z_2_LYNXMPEM4I0F6_RTROPTP_3_SOUTHKOREA-COFFEE.JPG?itok=zPu4W6k-\"><br \/>\n                <\/a>\n    <\/div>\n<div class=\"media-object__content\">\n<div class=\"media-object__body\">\n<div class=\"list-object\">\n<h6 class=\"h6 list-object__heading\">\n<a class=\"h6__link list-object__heading-link\" href=\"\/east-asia\/starbucks-tank-day-vouchers-south-korea-6135956\"><br \/>\n      <span>South Korean ministry to shun Starbucks vouchers in &#8216;Tank Day&#8217; campaign backlash<\/span><br \/>\n  <\/a><br \/>\n  <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"media-object\">\n<div class=\"media-object__figure\">\n  <a class=\"link\" href=\"\/east-asia\/starbucks-korea-ceo-tank-day-gwangju-6129621\"><br \/>\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/dam.mediacorp.sg\/image\/upload\/s--AgeinhbS--\/c_crop,h_540,w_960,x_0,y_0\/c_fill,g_auto,h_98,w_175\/f_auto,q_auto\/a-starbucks-logo-is-seen-at-a-starbucks-coffee-shop-in-seoul-1.jpg?itok=Ss3gj3JQ\"><br \/>\n                <\/a>\n    <\/div>\n<div class=\"media-object__content\">\n<div class=\"media-object__body\">\n<div class=\"list-object\">\n<h6 class=\"h6 list-object__heading\">\n<a class=\"h6__link list-object__heading-link\" href=\"\/east-asia\/starbucks-korea-ceo-tank-day-gwangju-6129621\"><br \/>\n      <span>Starbucks Korea CEO sacked over &#8216;Tank Day&#8217; campaign that evokes 1980 massacre<\/span><br \/>\n  <\/a><br \/>\n  <\/h6>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/section>\n<section data-title=\"Source\" class=\"block block-layout-builder block-field-blocknodearticlefield-source clearfix\">\n<div class=\"source__block\">\n<div class=\"source source--with-label\">\n    Source: Reuters\/nh\n  <\/div>\n<\/p><\/div>\n<\/section>\n<section data-title=\"Categories\" class=\"block block-layout-builder block-field-blocknodearticlefield-category clearfix\">\n<div>\n<div>\n<div class=\"newslettercategory hidden\">\n<div class=\"layout layout--onecol\">\n<div class=\"layout__region layout__region--content\">\n<section data-title=\"Newsletter\" class=\"block block-layout-builder 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Shattered Starbucks tumblers and mugs lie scattered during a protest against Starbucks&#8217; &#8220;Tank Day&#8221; campaign, which [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks sees sharp drop in Korean sales after &#039;Tank Day&#039; marketing backlash - Asia Newscast<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asianewscast.com\/?p=731\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks sees sharp drop in Korean sales after &#039;Tank Day&#039; marketing backlash - Asia Newscast\" \/>\n<meta property=\"og:description\" content=\"Advertisement East Asia Starbucks sees sharp drop in Korean sales after &#8216;Tank Day&#8217; marketing backlash The chairman of Shinsegae Group, the operator of Starbucks Korea, asked people not to take out any anger on their employees and frontline staff. 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